Early Phishing

Koceilah Rekouche [email protected]

The history of phishing traces back in important ways to the mid-1990s when hacking
software facilitated the mass targeting of people in password stealing scams on America
Online (AOL). The first of these software programs was mine, called AOHell, and it was
where the word phishing was coined. The software provided an automated password
and credit card-stealing mechanism starting in January 1995. Though the practice of
tricking users in order to steal passwords or information possibly goes back to the
earliest days of computer networking, AOHell’s phishing system was the first automated
tool made publicly available for this purpose. 1 The program influenced the creation of
many other automated phishing systems that were made over a number of years. These
tools were available to amateurs who used them to engage in a countless number of
phishing attacks. By the later part of the decade, the activity moved from AOL to other
networks and eventually grew to involve professional criminals on the internet. What
began as a scheme by rebellious teenagers to steal passwords evolved into one of the
top computer security threats affecting people, corporations, and governments.


1. Prelude to Automation
In 1994, there was a small community of people on America Online who were selfidentified
computer hackers. I became part of this community, at age 16, and was
known under the pseudonym “Da Chronic.” Many of us were friends and we lived in
various parts of the country. One constant requirement for all of us was maintaining
our free and anonymous access to the service. At some point during the summer of that
year a fellow hacker, Dave Lusby (Soul Crusher), explained to me the method he had
developed to trick AOL members by posing as an employee of the service. In this way he
would gain access to their accounts and credit cards. Similar to today’s phishing
schemes, it involved tricking someone into trusting you with their personal information.
In this case, a person who had just logged on to cyberspace for the first time would be
fooled into giving up their password or credit card information. Stealing accounts in this
manner became my primary way of maintaining access to the service.
This early scheme was the basis for the automated tools that would be developed in the
following year. One of us named it “fishing,” the term that I later used in AOHell along
with a change of spelling to “phishing.”
1 Though I do not know of any cases, it is plausible that some had previously developed tools for their own
use in order to automate their scams, such as shell scripts that spam email (bait) to a large number of users
at one time.
2 Koceilah Rekouche
1.1 How it Worked
AOL gave little or no warning to their customers about password and credit card
scammers in 1994 and for most of 1995. The “New Member Lounge” chat rooms were
our primary target areas since they were the rooms in which new subscribers were
placed during their first few logins. Many people occupying these areas had only a few
minutes of experience online, so they were some of the most vulnerable targets an
attacker could want. 2 The method was as follows:
1. Obtain an anonymous AOL account by creating one using a fake bank account
number or credit card, or use an account that was stolen in a previous attack.
2. Create a screen name on the account that appears official (e.g. BillingDept). 3
3. Write the “bait” message which will explain to users the need for us to “verify”
their passwords or billing information. For example: “Hi, this is AOL customer
service. Due to a problem with our records, we need you to reply to this message
with your current password in order to avoid being disconnected.”
4. Locate a New Member Lounge chat room and open its occupant list.
5. Send a private message containing the bait to each person in the room.
Steps 4 and 5 are repeated until the account is terminated by AOL security staff
(typically less than five minutes).
1.2 Motivation & Weak Security
Though one could already obtain free access to AOL by creating accounts using fake
credit card numbers, these accounts would only last a short time before AOL closed
them when it attempted to verify the billing information. This made stolen accounts
2 Since this is a technical description of early phishing, I am using the term “target” to refer to the people
being victimized. The desire is not to depersonalize the nature of these attacks as the real lives of people were
(and are) affected by phishing scams.
3 Creating screen names that would appear to belong to AOL employees was hampered by AOL’s efforts to
block the creation of screen names containing certain key words. Some examples are names containing ‘AOL’,
‘billing’, ‘TOS’, ‘account’, etc. To circumvent this, we would use “visual deception”: slightly misspelling the
word while keeping it similar enough so that targets would not notice (e.g. spelling ‘AOL’ with a zero or ‘billing’
with two capital Is instead of lower case Ls).
3 Koceilah Rekouche
much more valuable as they were being paid for by legitimate subscribers. 4 Stolen
credit card information was valuable to us for creating accounts on other online
services that required verification of billing before the account was activated, such as
The Sierra Network, CompuServe, GEnie, and Delphi.

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4 These accounts were later referred to as “phishes.” While a stolen account was more valuable than an
account made using fake billing information, there were still problems with using them. AOL would allow only
one screen name to be online at one time. If a user tried to login to his account while a screen name
associated with it was already online, he would receive a message explaining the situation and informing him
to call AOL’s customer service. This is how many subscribers discovered that they had been duped by
someone pretending to be an AOL employee, and this is how most phished accounts were “lost.” The most
valuable phishes were naturally ones belonging to subscribers who rarely signed in to their accounts. During
this period AOL charged $3.50 per hour of online time, so many subscribers would discover what had
happened after receiving a large bill.

4 Koceilah Rekouche
AOL’s lax verification system gave us free and anonymous access to their service from
which we could target legitimate customers, a security weakness that would later
become crucial in allowing massive numbers of people to engage in automated attacks.
Much of that could have been prevented if AOL had implemented an automatic billing
verification system similar to the ones found on the much smaller online services. 5
Throughout 1994, only a small number of us engaged in the “fishing” scheme–Lusby
and I, and perhaps a few others. This would change the following year when AOL
hacking software started to become popular, and our small underground community
grew enormously due to both the software and AOL’s growing subscriber base. I started
the development of this software in late 1994 with another programmer, and by early
1995 I had developed an automated phishing system.
2. Automatic Phishing
Figure 2 shows the configuration screen of the attack system included with AOHell.
Here the person chooses from built-in bait messages or creates his own. Messages are
automatically sent to AOL subscribers asking for their passwords or credit card
information. So that a novice could use the system, a Help button was prominently
displayed which provided information on the concept and explained how to use the
system to effectively steal passwords and credit cards.
The first recorded uses of the term phishing are found here in the program’s two
interface windows as well as in the documentation. (Both spellings are used; with an “f”
and with “ph.”)
5 However, AOL was much more concerned with unhindered growth rates even if the growth was not
completely real. AOHell would later provide a function that would create these pre-verified accounts
automatically for the user. This resulted in the creation of tens of thousands of fake accounts, many of which
were used for stealing real accounts. This could have been prevented by a simple billing verification system.
Even at this early time such systems were common among online services and merchants. AOL announced its
position on its weak security when Vice President Kathy Ryan stated that “[AOL understands] that our
aggressive distribution of both software and certificates can result in ‘throwaway’ accounts. We have made the
business decision that the benefits in this case outweigh the disadvantages.” AOL was also reluctant to warn
its customers about the threat of phishers during the first few months of AOHell-related phishing attacks. See
David Cassel, “Hackers, Netscape, Death of AOL?,” AOL Watch Mailing List (2 April 1999),
(http://www.aolwatch.org/list/0101.html).

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Figure 3 is an accurate re-creation of a phishing attack in progress from the phisher’s
point of view. Messages are quickly sent to occupants in a chat room. The user waits for
each person to be sent a message. He is then prompted to locate the next chat room to
phish. The phisher targets room after room until the account is terminated by an AOL
employee. He makes no actual communication with the targets himself. Incoming
replies appear only briefly on the screen and are logged for later retrieval.

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2.1 Phishing Made Easy
AOHell performed many functions useful to hackers and software traders and gained
widespread usage very quickly. The program included as one of its features an
automated phishing mechanism starting in January 1995. One of my objectives in
making the program was that it should be used by a large range of people, from
experienced users to people who had very little computer knowledge. The design
approach was to assume that the user knew nothing about a particular procedure. 6 The
phishing configuration screen (Figure 2) offered the user detailed documentation
through a Windows Help file that explained what phishing was, what the person would
gain by doing it, and how to get the best results from the automated system, such as
choosing appropriate screen names. An easy to use graphical interface was provided
along with the detailed instructions.
The user-friendly aspects of the program were crucial to the process in which phishing
became such a widespread phenomenon. Not only could hackers and others with
experience use the system, but anyone who was willing to follow some instructions and
press a few buttons could phish. A very large number of people, who would not have
otherwise engaged in such activity, became efficient password and credit card thieves
with little knowledge and work required. These individuals would be aptly referred to as
“script kiddies” in today’s vocabulary.
2.2 Operating the Software
Like the scheme from the year prior, the operation of the automated system was not
complicated. The software included six customizable bait messages, three each for
password and credit card-phishing. The user would decide what he wanted to phish for,
open a chat room occupant list, and start the phisher. The program would then send
the bait to the people in that room one by one. After the last person had been sent a
message, the user would open another room’s occupant list and start the system again.
Incoming messages from targets were removed from the screen, after being logged, to
prevent interference with the process.
Once the automated system was started, there was little for the user to do except to
periodically redirect AOHell to new chat rooms and wait to be disconnected by AOL
security. AOL was usually diligent in disconnecting the phisher quickly. This was partly
6 A major goal in writing AOHell was to gain a user base not just within AOL’s hacking community but, more
importantly, to get users from outside this community and thus increase its size by recruiting and educating
new people. This was extremely successful as the popularity of AOHell and similar programs were largely
responsible for growing the warez, hacking, and programming communities to a point where they reached
thousands of participants. For each new release, and periodically in between releases, I would spam a copy of
the program, along with a layman’s description of the things that it could do, to every person in the Teen Chat
rooms. This was a very effective way of getting new people to use the program as email spamming had not yet
come about. Phishing was one component of the software, but most AOL teenagers were drawn by the other
advertised functions such as the ability to “punt” their friends offline or the ability to scroll ASCII art in the
chat rooms.

because the software would inadvertently send bait messages to AOL employees sitting
in the chat rooms. Both the automated and the earlier manual attacks would typically
last less than five minutes before the phisher’s account was terminated. Since the time
available for an attack was so short, automation provided a huge increase in results.
With the aid of the software, perhaps a dozen chat rooms with up to 23 people each
(200-300) could be targeted before the phisher was disconnected from the service.
2.3 Big Rewards with No Risk
Unlike today’s phishing schemes which operate in an environment that has over fifteen
years of phishing history, these early attacks had a very good success rate against their
unsuspecting targets. The high success rate was also due to the unique operation of the
New Member Lounge areas, as previously mentioned. On busy nights, and on occasions
when AOL staff were not so diligent, many passwords or credit cards could be phished
in a single session.
Because the phishing was done on fake or stolen accounts, there was no substantial
risk to the attacker of being caught by AOL or the police. 7 AOL relied on outside
networks such as SprintNet for their telephone-modem connectivity, and these
networks did not provide AOL with the incoming telephone number of the person
logging in, say, through Caller ID. AOL later created or purchased its own modem
network called AOLNet, but apparently it too did not retrieve the incoming telephone
number.
3. Phishing Evolves
Over the course of 1995, AOHell’s phishing system was used in thousands of attacks.
They continued and multiplied when software with similar functionality became
prevalent. I stopped development of AOHell that September, but by this time there were
already dozens of similar programs, many of which contained innovations and
improvements. Many hundreds of these programs were developed over the course of
several years, and they helped to create and support large underground communities
on AOL. Phishing continued to be a major activity on AOL throughout.
Most of those involved with phishing on AOL were teenagers who were not well
organized but who took part in loose communities. Software trading, developing
underground software, and phishing were done for fun and peer acceptance. During the
later part of the 1990s, people within these communities brought phishing to other
services on the open internet, such as instant messaging and video game networks.
There is much more to say about the period of widespread phishing on America Online,
the large number of people involved, the diversity of the underground communities, and
the motivations and histories behind them.
7 Many years later, some AOL phishers were caught and prosecuted such as Helen Carr

Since the transition period from AOL to the internet, phishing, while never morally
correct, has largely become an activity of organized criminals done for monetary gain.
Beginning roughly in the early 2000s, phishers have used increasingly sophisticated
methods to steal money from people and financial institutions. While an early phishing
attack on AOL targeted a small number of people in an attempt to steal passwords or
credit card information, a modern phishing attack on the internet can involve millions
of targets in an attempt to steal entire bank accounts, or worse. Estimates of the
annual costs of phishing to people and businesses range from tens of millions to
billions of dollars per year.
Phishing would still exist today had it not first appeared on a massive scale on America
Online in 1995, though it would be called something else and would have different
forms and character. A worthwhile project would be to examine the evolution of
phishing by tracing in detail its departure from AOL to other online networks. This
would include an examination of many of the hundreds of software tools available from
1995 to the early 2000s when phishing became widespread on the internet

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