The following is a summary of AOL’s “Kids Only Channel Policies.” The AAC is obligated to follow these policies at all times. (from “Document Version 2.32”). All items are direct quotes, commentary is in brackets. The original document is 16 pages long. Grammar and spelling are as found in the original document. This document was prepared bu AAC Coord based on policies in effect in July, 1998.
Introduction
AOL developed The the Kids Only Channel Policies (“Policies”) to ensure a uniform consistent set of standards and practices throughout all programming and advertising areas (Rainman or web-based) targeted to kids children 12 and under on America Online, and particularly including through the Kids Only channel. AOL reserves the right to modify these Policies as necessary. Additionally, AOL expects all Partners to abide by the Children’s Advertising Review Board Unit (“CARU”) guidelines for Interactive Electronic Media (see also http://www.bbb.org/advertising/caruguid.html)
Policy PrincipleObjectivesGoals
~Provide a safe, age appropriate environment for kids in a manner appealing to both kids and parents, addressing primary industry and consumer concerns:
~Providing age appropriate content
~Protecting youth privacy, including protection from online predators
~Creating an age-appropriate marketing environment.
~Create a viable programming and business model for youth-targeted areas and partners on AOL.
~Provide a safe, age appropriate environment for kids in a manner appealing to both kids and parents;
~Create a viable programming and business model for youth targeted channels and partners on AOL.
